Thank you to everyone who's helped us get to T-6

We launch Avery NXR on Product Hunt in 6 days. July 9, 2026.

I want to spend one post just saying thank you, without any other agenda. Not thanks for what happens on July 9 (that's for later). Thanks for everything that got us to being 6 days away from launch.

To our customers who've been building with us for months

Some of you have been using Avery for a long time. Alpha builds. Beta releases. Version 0.1s that broke in ways we hadn't anticipated.

You've filed the bug reports we didn't know we needed. You've pushed on edge cases. You've told us things we didn't want to hear.

The product that ships on July 9 exists because you shaped what came before. Thank you for being customers when we didn't yet know how to be a company.

To the waitlist

We opened the Coming Soon page + waitlist weeks ago. Since then, hundreds of you have signed up.

Some of you have been reading our blog for months. Some of you found us through a Twitter thread. Some of you clicked because a friend mentioned us. All of you did something small — clicking a button, entering your email — that added up to something meaningful.

I read every waitlist signup. I'll be reaching out to many of you personally between now and launch day. Thank you for the trust of showing up before we've asked for anything.

To the hunter who took a chance

Product Hunt launches typically involve a "hunter" — someone with a large PH following who submits the product on your behalf. Their reputation is on the line.

Our hunter took a chance on Avery when we weren't yet a proven name in the PH ecosystem. They asked good questions. They didn't rubber-stamp. They actually thought about whether we were worth their reputation.

Thank you for saying yes. We won't waste the trust.

To the friends-of-friends who've been supportive quietly

Networks activate in ways that are hard to trace.

People connected to our team through 2-3 degrees of separation have been quietly supportive for months. Sending encouraging messages to team members. Making introductions we didn't ask for. Sharing our content in their internal Slacks.

If you're one of those people — thank you. You couldn't have known how much it mattered. It mattered a lot.

To the skeptics who engaged honestly

The most valuable conversations we've had in the last few months weren't with fans. They were with skeptics.

The person who challenged our local-first architecture assumptions. The one who questioned Consult Mode design. The one who pushed back on our positioning.

You made us sharper. You forced us to explain ourselves. You made the product ready to defend, not just ready to demo.

Thank you for treating us like a real product. Thank you for pushing us to be worth the pushback.

To the press who've been thoughtful

To the writers who've been in conversations with us over the past few months — asking good questions, respecting the launch embargo, planning coverage that goes deeper than "AI startup launches new product."

We appreciate the thoughtfulness. To ones who'll cover us on or after July 9: thank you in advance. To ones who won't this time: no hard feelings, we'll be worth writing about again.

To the founders who've shared their own launch lessons

I've talked to probably 15+ founders about their own PH launches over the past few months. Some of you had massive successes. Some of you had underwhelming ones. All of you shared honestly.

Your stories shaped our planning. The founder community benefits when we're honest with each other. Thank you for being generous with your experience.

To the Anthropic team + Claude Agent SDK

Avery's Build Plane runs on the Claude Agent SDK. The launch we'll do on July 9 is possible in part because an SDK let us focus on the operational layer instead of reinventing the model stack.

To the Anthropic team: thank you for building infrastructure we could stand on. We'll be launching a product powered by your work.

To our team

The Avery team — engineering, product, design, GTM, ops.

You know what you've done. I don't need to list it publicly. But I want to say publicly: whatever happens on July 9, it happens because of you.

Ruban's vision started this. Every one of us has shaped what will ship. The launch is every one of ours.

To Bangalore

We're building Avery from Bangalore. The city has been the physical + cultural backdrop of everything we've made.

To the coffee shops that keep us going. The colleagues at other startups who commiserate over shared launch anxieties. The Bangalore founder community that's shown up in ways we didn't ask for and didn't expect.

Bangalore is making Avery. July 9 will be Bangalore's launch too.

To my family

Ma. Papa. My sister. My extended family that follows what I do with equal parts pride + confusion.

You've cheered even when you didn't fully understand the product. You've believed in me even when I've been working weekends + missing family dinners. You've never asked me to slow down.

Whatever July 9 looks like, thank you for being the reason I can attempt it.

To Ruban

Ruban Phukan started this company. He hired me. He trusts me to run the launch.

He gave me the room to make mistakes + the honesty to name them. He lets me write publicly in ways many founders don't. He'll spend the day of July 9 alongside me at his desk in Bangalore, not behind me.

Thank you, Ruban. For starting this. For hiring me. For the trust.

To everyone reading this

If you're reading this and I didn't name you specifically: thank you.

If you've been reading our blog, following our Twitter, joining our waitlist, DMing us encouragement, sharing our work with colleagues, or just quietly rooting for us from your desk somewhere in the world — thank you.

Six days from now, we'll ask you to show up on Product Hunt. That's a lot to ask. Thank you in advance for the support you'll give.

But also thank you for the support you've already given. The launch we'll do on July 9 was made possible by hundreds of small acts of interest, curiosity, patience, and hope from the community that's been paying attention.

We won't forget it.

Now: six days to launch. Back to work.

Let's build something worth the thanks that comes after.

→ avery.software → Product Hunt launch July 9: producthunt.com/products/avery-nxr?launch=avery-3